Jeremy Gassen, CTA is the General Manager of Iris Inn & Cabins and Afton Mountain Vineyards. With nearly 30 years in hospitality — from boutique B&Bs to large urban hotels — he is a Certified Tourism Ambassador and a member of the Virginia Restaurant, Lodging & Tourism Association. A Blue Ridge Mountains enthusiast and avid caver, Jeremy brings deep industry knowledge and a genuine passion for this corner of Virginia to everything he shares.